WHO WE ARE
Auganic is a proudly South-African natural and organic lifestyle brand committed to offering high-quality, responsibly sourced pantry and wellness products that support sustainability and everyday wellbeing. We champion accessibility, inclusivity, and environmental stewardship by making organic and natural goods attainable for all communities.
Our Mission
Our group strives to not only maintain an environmentally friendly venture, creating a healthy platform where the community can be educated on how to improve their lifestyle and overall health, but also obtain their consumables & supplementations at a cost that won’t hinder their monthly budgets. A momentous goal is to bring integrity back to ALL audience platforms (people from various income brackets) within the retail sectors whilst being future friendly. We regard ourselves as a cultural lifestyle group where ALL members of the community can purchase their organic / natural requirements from an educated, professional system with passionately “green” enthusiasts!
Our Vision
We want to manifest an inspirational legacy that will progress to a successful distribution by means of trading according to our ethically bound mission statement. In order for us to become known as a respected, caring health “society”, we want to support our community through outreach empowerment projects, only trade with ethical values and partner with individuals that share our vision… We want to educate and communicate the importance of being “change agents/ eco warriors” within the retail space whilst looking out for each other by being financially considerate. Building a sustainable enterprise in the true light of Ubuntu (and the light our rainbow nation was always supposed to radiate).
WHAT WE STAND FOR
Respect & Responsibility
WHAT WE STAND FOR
Respect & Responsibility
At Auganic, we believe food should tell a story — of people, land, care and purpose. We do more than just sell amazing products. We are an ecosystem that connects farmers, harvesters and conscious consumers in a shared commitment to integrity and sustainability.
In a world of mass production and shortcuts, small-scale farmers remain deeply connected to their craft. They grow food the way nature intended — without compromise, without artificial enhancement and without losing sight of quality. Auganic exists to protect that process and amplify those voices.
We provide a platform where growers can share their knowledge, reach their consumers and build sustainable livelihoods. Every product represents a partnership built on trust, transparency and respect for the land.
Through our co-branded standards and trusted Organic seal, we help producers establish credibility while ensuring consistent quality for our customers.
The Soil Series: Our Commitment in Action
Our Community Connective programs celebrates every retail product to a community initiative. It ensures that growth always gives back — to the soil, the people, and the future.
From supporting ethical bee farmers, empowering female-led coconut communities in Mozambique, to rebuilding organic macadamia farms in South Africa, each initiative reflects our promise: progress without compromise.
Every purchase strengthens ecosystems, supports livelihoods and nurtures regenerative agriculture.
At Auganic, we grow more than food.
We grow futures.
We intend on “denting’ the advertising industry by ALWAYS providing facts (even if these facts prove to be to the detriment of our own group and its offerings). This is all within an attempt to restore ethics to an industry which is way too comfortable with bending the truth to the consumer in order to boost overall sales and promotions.
We will NEVER compromise the natural/ organic/ raw nature of our products, nor will we ever support any entity that does’nt farm/ harvest within an ethical, humane or respectful manner/ process. PERIOD.
Its ludacris when one thinks of the following: Most of the communities involved in producing our products (all which is considered high end or high LSM targeted products) can’t afford to purchase these products themselves when shopping for their own families. As an infant in the retail space, initially we won’t have much buying power but we intend on changing that real soon…. We want to make EVERYONE feel and KNOW that they deserve a HIGH END PRODUCT but at a LOW END price!!!! This is a promise which we have made our first priority in achieving!
We DONT WANT to have a demographic – we want to educate!!! We want to let everyone know that these products are intended for all, not by us but by Mother nature herself (and if we may add – from the beginning of time). African, American, Black, White or Rainbow, our products are for THE PEOPLE…
There will NEVER be enough justification to any form of animal cruelty, PERIOD. We are in no support of any animal testing or affiliated processes. The institutions that we endorse ALL respect the lives they work with – they care for all their animals and provide them with respectful and loving environments (and all the steps in between).
The precautions we have taken to ensure that we don’t aid to the overwhelming global problem of pollution has been a solution very dear to our hearts. Our packaging is all either 100% natural, 100% recyclable or degradable and manufactured with no harmful chemicals. a Recycling program where the public can earn rebates when returning their empty bottles and jars will be a standard that we hope our larger wholesalers will respect and always implement. Such careful thought has been given to all our designs that there is NO need for even the most harmless preservatives as all our bottles and jars will cater for it, in its most natural form. Ongoing and ever evolving research is a commitment we will never neglect!
Need we really elaborate? Perhaps just the addition: Apart from being extremely patriotic, we are huge fans of THE HUMAN RACE – we love all communities and embrace all our many “faces” and cultures!
