OUR UMBRELLA

Our group “Auganic” comprises of two entities i.e “Orthentic” which is our ever growing developmental collection (this includes a range of Natural and Organic products found across the globe and brought to our local market) and “Native Nosi” which is our proudly SA range of Honey products. Two lines – One company… “AUGANIC” is a natural and organic lifestyle group that is committed to the supply of a very select range of products in the fight for a “greener” future. We have made it a top priority to eliminate a specific target audience by means of generating an open platform to people of all ages, races and LSM groups. Sustainable, Eco friendly, Organic, Natural, Ethical, Raw, Animal friendly & Responsible inspires our movement but identifying as proudly South-African keeps us passionate!

NATIVE NOSI

 

Before Auganic became the proud initiative it is today, Native Nosi has been owned and run by Mokgadi Mabela, a third generation female bee keeper and has kept her family’s legacy as a privately owned establishment since her grandfather started the business. Native Nosi has been featured in numerous media articles, interviews , advertising campaigns and point of discussions for various platforms across the SA media industry.

This extension of our business is a multi award winning entity with no explanation required as to why we refer to it as our “Premium” range. Yes, our repertoire speaks for itself but the rare and scarce quantity in which we produce, is not only evidence to a real gem of a commodity but also a testimony to how our agricultural experts credit their reasoning to the respect they have for their hives and the work the bees do.

The fact that our government turns to this team for agricultural assistance speaks volumes of our expertise. We don’t only produce PURE RAW BEAUTIFUL honey but we are aiding in strengthening our fragile ecosystem…. don’t believe us, please request a list of farmers that will stand as reference to our pollination and development programs! 

ORTHENTIC

 

“Orthentic” was collectively established by the two founding members, Vicki-lee & Matthew Fredericks. Both who are highly respected individuals within the Health & Corporate industries and present resumes that proclaim them as professionals on the South African fitness, health and corporate platforms. Their experience in not only these sectors but especially that of a corporate nature, contributes as a key factor to the success of this unique natural & organic platform. 

Orthentic has always boasted with the personal relationships that it managed to build and maintain over the past 11 years. Breaking into the organic or 100% natural agricultural sector did not only prove a daunting task (in trying to comprehend its collective inner workings) but also to locate and validate each entity’s authenticity and its many various grey areas. Starting as a humble 50sqm lifestyle store, this venture proved to be a fruit bearing gem when a franchise model was developed within under 18 months, a larger group persisted in buying out the concept and an even larger public entity proposed a  joint venture in order to transform their public image to that of a premium service offering – all whom were waivered in pursuit of establishing a broader comprehensive platform, “AUGANIC”.

WE’VE ALWAYS HAD OUR DESTINATION IN CLEAR SIGHT…. Our product offering will keep growing as we develop our infrastructure and beautiful natural additions. We are always on the lookout for the latest advances within the organic and natural sectors but with our knowledge, we seek wise investment and prospects that are worth pursuing. 

MISSION

 

Our group strives to not only maintain an environmentally friendly venture, creating a healthy platform where the community can be educated on how to improve their lifestyle and overall health, but also obtain their consumables & supplementations at a cost that won’t hinder their monthly budgets. a Momentous Goal is to bring integrity back to ALL audience platforms (people from various income brackets) within the retail sectors whilst being future friendly. We regard ourselves as a cultural lifestyle group where ALL members of the community can  purchase their organic / natural requirements from an educated, professional system with passionately “green” enthusiasts !

.

VISION

 

We want to manifest an inspirational legacy that will progress to a successful distribution by means of trading according to our ethically bound mission statement. In order for us to become known as a respected, caring health “society”, we want to support our community through outreach empowerment projects, only trade with ethical values and partner with individuals that share our vision… We want to educate and communicate the importance of being “change agents/ eco warriors” within the retail space whilst looking out for each other by being financially considerate. Building a sustainable enterprise in the true light of Ubuntu (and the light our rainbow nation was always suppose to radiate).

 

OUR
RESPONSIBILITY
AS
HUMAN BEINGS
 

 

THIS IS US

–

–

COMMUNITY
–

We instated a fund for each one of our “in-house” farms and production facilities… ALL our farms are operated by people that “earn as they work” which mean that they are not employed by the farmers, but earn an income based on the daily work they provide. This we can assure is not due to the exploitation of the workers, but rather the economy of the current state of affairs, where the organic/ natural farmers aren’t able to uphold what is needed in order to drive their mission statements. They do have select permanent employees but, many of them assist their local communities by creating innovative incentives. We wanted to be part of this solution so with our funds, each one of our products sold, “banks” up to 2% of the revenue which gets distributed amongst the workers at the end of each financial year.

–

NO MORE LIES
–

We intend on “denting’ the advertising industry by ALWAYS providing facts (even if these facts prove to be to the detriment of our own group and its offerings). This is all within an attempt to restore ethics to an industry which is way too comfortable with bending the truth to the consumer in order to boost overall sales and promotions.

–

REAL GOODNESS
–

We will NEVER compromise the natural/ organic/ raw nature of our products, nor will we ever support any entity that does’nt farm/ harvest within an ethical, humane or respectful manner/ process. PERIOD.

–

EVERY CENT COUNTS
–

Its ludacris when one thinks of the following: Most of the communities involved in producing our products (all which is considered high end or high LSM targeted products) can’t afford to purchase these products themselves when shopping for their own families. As an infant in the retail space, initially we won’t have much buying power but we intend on changing that real soon…. We want to make EVERYONE feel and KNOW that they deserve a HIGH END PRODUCT but at a LOW END price!!!! This is a promise which we have made our first priority in achieving!

–

THE BLACK AND WHITE
–

We DONT WANT to have a demographic – we want to educate!!! We want to let everyone know that these products are intended for all, not by us but by Mother nature herself (and if we may add – from the beginning of time). African, American, Black, White or Rainbow, our products are for THE PEOPLE…

–

ANIMAL LOVE – ALWAYS
–

There will NEVER be enough justification to any form of animal cruelty, PERIOD. We are in no support of any animal testing or affiliated processes. The institutions that we endorse ALL respect the lives they work with – they care for all their animals and provide them with respectful and loving environments (and all the steps in between).

–

BEING THE CHANGE
–

The precautions we have taken to ensure that we don’t aid to the overwhelming global problem of pollution has been a solution very dear to our hearts. Our packaging is all either 100% natural, 100% recyclable or degradable and manufactured with no harmful chemicals. a Recycling program where the public can earn rebates when returning their empty bottles and jars will be a standard that we hope our larger wholesalers will respect and always implement. Such careful thought has been given to all our designs that there is NO need for even the most harmless preservatives as all our bottles and jars will cater for it, in its most natural form. Ongoing and ever evolving research is a commitment we will never neglect!

–

PROUDLY SOUTH-AFRICAN
–

Need we really elaborate? Perhaps just the addition: Apart from being extremely patriotic, we are huge fans of THE HUMAN RACE – we love all communities and embrace all our many “faces” and cultures!